Centaurus Media

Strategy

We know this is hard to accept at first. But it is true: Humans are much more selfish than we often think. The good news: With this knowledge you can make your E-Commerce business much more successful. Here is how it works. Our tried and tested E-Commerce strategy:

Just follow these steps and see what happens. Or get in touch and one of our experts implements it all for you. It has never been easier to build a successful E-Commerce business!

No matter if you already sell a specific product or not. The first step is not about your product but about your customer. After all he/she should buy the product in the end.

We use current consumer analyses and a map of certain personality characteristics to find out exactly who your target customer is.

Every person is on a journey. And every person has needs that he/she wants to satisfy. The most basic needs are always about safety, community and health. Together we explore what your target customer actually wants and how you can satisfy it.

Even stronger than the satisfaction of needs is the desire to avert danger. After all, it is true that a missed opportunity does not kill us immediately. But an unnoticed danger can. What does your target group want to avoid at all costs – and how can you help them?

As already pointed out: Your E-Commerce business is not about the product, but about an ecosystem to satisfy needs and avert dangers. Some people want to read well written articles, others are looking for a strong community of like-minded people. And some of them want to buy your product directly. Let's build an ecosystem that inspires.

For many online store owners, the process ends after the purchase – they are wasting an enormous potential. Because now you know something about this person and this is valuable. Use this knowledge to stand by him or her in the future. This will not only help your customer and strengthen your brand, but also increase your sales.

Let us help you become successful!

They will love it.
Your sales will explode.
And we will help you all the way.